Lifestyle
@sophiamarchetti
Engagement rate
1.2% → 6.8%
8 months
Revenue
$0 → $42k/mo
Brand deals + products
Email list
0 → 14,200
Owned audience
YB Penumbra
Now accepting Q2 applications · 3 spots remaining
The shadow operator behind
creators that actually monetize.
I work privately with a small roster of creators — restructuring their funnels, building digital products, and turning passive followers into recurring monthly revenue. No agency. No public credit. Just results.
Tailored solutions
Every roster member gets a strategy built from their actual audience data — never a recycled playbook.
Sharp positioning
We rewrite how the market sees you. Premium positioning is the fastest way to multiply revenue without burning out.
Operator partnership
I'm in the trenches with you — weekly calls, async support, and a name that stays out of the credits.
The Method
Four phases. One outcome.
01
Audience Diagnosis
A forensic audit of your existing audience: who actually buys, who lurks, where the leaks are. Most creators sit on six figures of dormant intent.
02
Funnel Architecture
We rebuild your content-to-conversion path from scratch. Hook frameworks, email capture, product ladder, retention loops. Built once, runs forever.
03
Monetization Design
Digital products, premium offers, brand deal positioning. We pick the right vehicle for your audience — and price it like the asset it is.
04
Quiet Execution
Weekly operator calls. Async support. No public posts, no tagged credit. Your wins stay yours. My name stays out of it.
Proof of Work
Trusted by creators,
measured in revenue.
Every figure verified. Names shown with permission — most clients prefer to remain anonymous.
Fitness & Wellness
@kai.fitness
Engagement rate
0.9% → 5.4%
6 months
Launch week
$28,000
First digital product
Conversion
4.7%
Cold to buyer
Fashion & Beauty
@marie.delacroix
Engagement rate
2.1% → 8.3%
5 months
Brand deals
4-figure
Booked weekly
Avg deal value
+340%
Vs. baseline
Voices from the Roster
Trusted by industry leaders
and loved by clients.
Yani saw what no one else did. He restructured my entire content funnel and showed me how to actually monetize the audience I already had — without burning it out. Working with him was the turning point.
S
Sophia M.
@sophiamarchetti · Lifestyle
I was stuck at 50k for over a year, posting daily and going nowhere. Three months into working with YB I'd broken through and finally built a real business behind the content. He operates in silence — the results speak.
K
Kai R.
@kai.fitness · Fitness & Wellness
Most agencies wanted to manage my socials. Yani taught me how to think like a business owner first, creator second. That mindset shift was worth more than every course I'd ever bought.
M
Marie D.
@marie.delacroix · Fashion & Beauty
Your questions, answered
Whether you're a new applicant or a long-time follower, here are the answers to the most common questions.
Most operators stay on for 6–12 months. The first 90 days are the heaviest lift — full audit, funnel rebuild, first product launch. After that we move into optimization and scaling.
Pricing is structured per engagement based on scope and audience size, with a base retainer plus revenue-share component. I share specifics on the discovery call once I understand the opportunity.
No. That's the whole point. Everything stays under your name — your wins, your brand, your story. I operate in the penumbra by design.
Sweet spot is 25k–500k engaged followers across any platform. Smaller is fine if engagement is exceptional. The audience must be real — no inflated metrics.
Yes. I integrate with editors, managers, and assistants. I don't replace your team — I install the strategy and systems they execute against.
Let's bring your
vision to life.
I take on three to four new operators per quarter. Application takes ten minutes. If we're a fit, you'll hear back within 48 hours.